Communication Campaign for the Guadalajara City Council.

Guadalajara served as a stage finish for La Vuelta a España in 2019. An event of this scale transformed part of the city into a festival, altering its urban pulse (traffic closures, transit detours, access routes). We developed a comprehensive communication campaign to inform and prepare the public.We created a custom

illustration system to unify all communication channels, a video for municipal digital media, and a radio spot for local stations. The centerpiece of the campaign was a dedicated web portal, featuring an interactive map where citizens could explore scheduled activities and track real-time traffic disruptions.