To reflect the evolution of San Cristóbal Guadalajara after nearly 50 years of history, we completely overhauled their corporate identity and digital presence.

We applied a geometric synthesis to their historical logo—a steering wheel featuring three equidistant spokes and repeated concentric circles—transforming it into a clean, conceptual icon. Additionally, to inject personality and humanize their communication, we developed a custom illustration system.

This new visual narrative converges on their digital platform. In synergy with JST Design studio, we structured their extensive service catalog into a clear, accessible website, where the branding and illustrations seamlessly integrate to guide the user.