ALCARRIA
NATURA
Brand Identity Direction and Execution for Alcarria Natura, lavender growers and distillers. Our objective: to transform a local business into a structured, scalable brand.
Through a comprehensive redesign of their identity, packaging, and visual strategy, we have supported the brand during its physical expansion and the exponential growth of its e-commerce performance, consolidating its nationwide presence.
LOGO
BOTANICAL SYNTHESIS: THE LAVENDER CALYX AS THE MINIMAL UNIT
The visual system is derived from the morphological synthesis of the lavender flower and the representation of the calyx—the biological capsule that contains the essential oil.
From this unit, we developed a parameterized isotype. Its exterior curvature is not arbitrary; it is governed by a sequence of tangent circles whose dimensions correspond to the golden ratio. A mathematical abstraction that captures the botanical essence with technical rigor.
MODULAR SYSTEM AND CATEGORIZATION
The base isotype functions as a living module that structures the entire product architecture, facilitating visual identification:
Lavender Line
The module is repeated three times along the vertical axis, replicating the original flower spike. It is applied to amber glass for essential oils and white packaging for derived products.
Lavandin line
A structural adaptation to botanically differentiate hybrids (Abrial, Super, and Grosso). We reduced the height to two levels and expanded the base to four calyces, utilizing blue glass for immediate categorization.
Aroma Brihuega
We elevated the visual system by rotating the module in four directions to form a rosette with a central cross. This identity dresses a complex fragrance developed exclusively for Alcarria Natura, merging botany with the local history of the town of Brihuega, wrapped in a deep blue palette, gold foil stamping, and a geometric mesh.
Jabón de Brihuega
A sub-brand focused on traditional hand soap production using artisanal techniques. The logo coexists with honest kraft paper packaging, wrapped in a dark label that enhances readability and accentuates contrast.