FADETA
Comprehensive redesign to strengthen territorial cohesion.
We developed a new corporate identity supported by original illustration and photography, distilling the geography of the Tajo–Tajuña region into a geometric and structural visual language.
The project comes to life through a dual digital ecosystem: a corporate site focused on institutional communication, and an immersive tourism portal designed to highlight the region’s heritage and natural landscape.
Corporate website
TOURISM WEBSITE
AUTOESCUELA
SAN CRISTÓBAL
To reflect the evolution of San Cristóbal Guadalajara after nearly 50 years of history, we completely overhauled their corporate identity and digital presence.
We applied a geometric synthesis to their historical logo—a steering wheel featuring three equidistant spokes and repeated concentric circles—transforming it into a clean, conceptual icon. Additionally, to inject personality and humanize their communication, we developed a custom illustration system.
This new visual narrative converges on their digital platform. In synergy with JST Design studio, we structured their extensive service catalog into a clear, accessible website, where the branding and illustrations seamlessly integrate to guide the user.
SAN CRISTÓBAL web site
+ branding
+ ilustration
Guadalajara
Green
Since 2018, we have acted as Guadalajara Green’s outsourced design department. The project began with the development of their comprehensive corporate identity – a design that remains fully effective and relevant eight years later.
Throughout this period, we have developed and applied their brand across the following areas:
- Digital Ecosystem: Design and development of their web platform, iterating from an initial version to the current digital environment.
- Audiovisual Production: Photography features and video shoots for their various communication channels.
- Commercial Strategy: Service catalog design and ad campaign management across both physical media and digital platforms (Meta Ads).
GUADALAJARA GREEN
CORPORATE
WEBSITE
LA VUELTA 2019
Communication Campaign for the Guadalajara City Council.
Guadalajara served as a stage finish for La Vuelta a España in 2019. An event of this scale transformed part of the city into a festival, altering its urban pulse (traffic closures, transit detours, access routes). We developed a comprehensive communication campaign to inform and prepare the public.We created a custom
illustration system to unify all communication channels, a video for municipal digital media, and a radio spot for local stations. The centerpiece of the campaign was a dedicated web portal, featuring an interactive map where citizens could explore scheduled activities and track real-time traffic disruptions.
Official web portal for public information
